A selection of self-initiated projects exploring AI, custom tools, and creative workflows.
A creative practice built around AI experiments, AI image-making, self-made design tools, and custom workflows. It brings together vibe-coded tools, visual explorations, image generation workflows, and process ideas developed to push creative output in more flexible and practical ways.
Pic-Time is a premium online gallery platform for professional photographers, built for polished client delivery and higher print sales. Includes an integrated print store, marketing automation, video delivery, slideshow creation, a built-in blog editor, and AI-powered features.
End-to-end launch work for Pic-Time 2.0 — translating the brand facelift into a cohesive campaign across video, web, and paid media. Delivered the launch story and storyboard, designed the landing experience, and built a modular ad system consistent across every touchpoint.
Animation by Idan Zakai
A cross-functional body of work across Pic-Time's brand, marketing, and product ecosystem — from feature launches and campaigns to lifecycle touchpoints and paid creative.
The work reflects a structured design approach built to support clear communication, visual consistency, and scalable execution across channels.
Animation by Junior Romero
Promo.com is a video creation platform for businesses and marketers, built to simplify the production of promotional content across digital channels. This project focused on shaping blog thumbnails as branded marketing assets - designed to make educational content more visible, recognizable, and engaging.
A visual identity system for Promo.com's blog thumbnails, developed to translate educational content into branded, high-recognition marketing assets. The work defined a repeatable framework for composition, hierarchy, and color, creating consistency across topics while strengthening the blog's visual presence across digital channels.
Archive is a personal playground for experiments, visual exploration, and ongoing creative testing. It brings together AI image-making, concept studies, and hands-on trials with different tools, techniques, and workflows.
A personal sandbox for exploring new tools, visual directions, and creative ideas. Used to test concepts quickly, create AI-generated visuals, and build small studies that later feed into broader design work.
